WordPress and Real Estate are a match made in tech advertising and marketing heaven in the event you ask me. WordPress's flexibility, search engine optimization parts, and relative ease of use, coupled with an unbelievable group of customers (and corresponding on-line documentation)
But there appears to be a relative low variety of Brokers utilizing wordpress to construct internet entities on the firm stage. Instead of going into why that is so, I suppose it is likely to be higher as an example the explanation why most actual property brokers ought to take into account scrapping their present website favor of one thing wordpress primarily based.
H Reasons All Real Estate Brokerages Need A WordPress Website
M. Save cash on internet hosting!
I lately had a dialog with an actual property dealer who was paying one of many respected actual property net distributors $300/month to have his website hosted. Ouch! With wordpress, internet hosting will be comparatively low cost. ($S/month with bluehost or hostgator would in all probability suffice for many smaller brokerages.)
P. Save cash on web site upkeep charges.
The identical dealer who was paying $300 for internet hosting was paying $a hundred an hour each time he wanted one thing on his website edited. With wordpress, studying to create or edit content material is mostly pretty easy. Sure, there are issues that may be difficult for many actual property brokers, however normally discovering free or cheap wordpress assist isn't any huge deal. (Try typing "want wordpress assist" over at to see what I imply)
A. WordPress Plugins!
Bottom line. WordPress performs with the whole lot! Wanna embed a youtube gallery together with your newest posts? No downside. How about picture hyperlinks to all of your social profiles. No downside. IDX integration. Yeah, normally not an issue. Lead seize types? Free. Just Sold Stats? Free. (With Zillow or comparable integration.) Google Maps, Analytics, Chat, and so forth... You guess. Lots of free toys play properly with open supply, free wordpress.
F. Inexpensive Design
There are 1000's of wordpress templates on the market, any of which might work tremendous with actual property. Now in fact some are higher than others, and I have my favorites (over there within the sidebar,) however backside line is that this: You needn't pay a designer P, O, 5k simply to get your web site skinned with wordpress. And when you don't love your first try, altering themes is an unbelievably painless course of.
H. Search Engine Optimization
WordPress is search engine pleasant proper out of the field. There are some superior plugins and tweaks that may significantly improve the search engine friendliness of your wordpress website, however stuff that quite a lot of skilled search engine optimization's would cost 1000's for may be had with wordpress just about off the shelf. (That stated, you continue to ought to pursue the tweaks I've alluded to right here.)